Music Marketing Project: Behind the Scenes

This is the behind the scenes for our music marketing project on country!

Music Marketing: Country

Country Music

    For my music marketing project I got assigned the country music genre. At first, I wasn't very excited about the genre, but after doing the research and learning more about the genre, I realized that there was more to it than I knew previously.

    I began by doing research on an artist and understanding how they market themselves and their brand. I learned a lot about the genre by comparing what I found with what the others in my group found on their artists. There were a lot of similarities in the way these artists chose to depict themselves to the public as well as the values they chose to promote. 

    I chose to do my research on Kacey Musgraves, one of the more popular country artists currently. I learned that she, like the other artists we researched, promote ideals of individuality, self-empowerment and authenticity. The country genre as a whole promotes similar ideals with different artists focusing on their own individual preferences geared towards them. 

Music Marketing Project: Planning

    Our music marketing project took very strategic planning. We had to make sure our work was evenly distributed between both the days we had to work on it and the people available to work on it to make sure we were as efficient as possible. 

    We were able to create a rough schedule of what we thought we could achieve with the individual roles being flexible enough so anyone to switch if necessary. The days were also able to be flipped around if something wasn't ready for us to complete like we'd scheduled. 

    Overall, I think we took great advantage of our time when planning our project.