Horror
The horror genre is one that's goal is to evoke fear and disgust into its audience for the purpose of entertainment. Horror films usually deal with darker themes and topics, including elements like monsters, apocalyptic events, and religion.
Content
Fear - Fear is the key factor in any horror film. Both within the film and as a part of the audience. The idea of the film is to instill fear into the audience through the content being presented to them. This is achieved through the fears of the characters in the narrative world of the film. Different sub-genres of horror explore the different fears of the characters more in depth, strengthening their connection to the audience.
The Unknown - This could also be referred to as suspense or foreshadowing. It’s the build up to the climax of the film while still instilling that same fear. Since both the characters and the audience don’t know exactly what they are scared of, it creates this psychological thrill, which is what they crave from the movie to begin with.
Plot twist - The defining element of a good horror film is the plot twist, the defining moment of how the events will play out. A plot twist can make or break the film, it can change the trajectory of how the audience will perceive the film, react, and respond to it.
Production Techniques
Sound - Sound is a major element of horror, without it, the fear factor is removed. Many people say that if you watch a horror movie without the sound you realize that you aren’t affected in the same way. Sounds affect you just as much psychologically as what you see on screen. The use of sound effects especially as well as music can help create the atmosphere that is necessary to generate that sense of fear in the audience.
Lighting - Lighting in horror films is essential. They use low-key lighting to create shadows as a way to develop mystery, create sudden reveals, or delay reveals. This all helps with the elements of the unknown and plot twists. All of this combined further stimulates the audience into having a more immersive experience.
Marketing
Horror films need to establish their audiences in their marketing to be successful. Typically this audience ranges from 15-30 years old and primarily male, but can depend on the film and sub-genre. This is because of the levels of bloodiness throughout all horror films.
Typically all horror films are marketed the same way, dark colors, shadows, eerie music, etc. The characters are usually scared to further establish the level of intensity of each movie. Finally, horror movies take advantage of psychological elements to convince their audience to watch their movie with only the few seconds they have in a teaser or a trailer.
Samples
The film Scream (1996) is about a town being terrorized by a masked killer (Ghostface). The movie follows a teenage girl, Sydney Prescott, as her and the people in her life get tormented by this masked killer. Sydney receives phone calls from him, threatening her. Sydney eventually figures out who Ghostface is and is able to kill him. Ghostface’s identity remaining a mystery to the end of the film helps create that fear of the unknown and strengthen the climax as well as the plot twist at the end of the film. Different levels of sound, sound effects, and the ringing of the phone are used as cues for the audience to know when something is about to happen. Small elements like specific camera angles give the perspective that the characters are being watched, giving the audience the perspective of the killer making them fear more for the characters. The film The Shining is about a family who goes to live at a hotel during the winter while it isn’t in business to keep it maintained. Here, they experience different abnormal behaviors. Their son, Danny, sees things, the man, Jack, completely loses his mind, and more. The woman, Wendy, and Danny are able to escape leaving Jack behind. The Shining primarily ties the violence to emotional connections in the film, connecting them to the audience’s fear. Working together with the sudden changes in sound and lighting creates a chaotic environment. The audience doesn’t know what’s gonna happen next, creating that suspense and fear.